Terms of Service

Last Updated: August 18, 2026

Please read these Terms of Service ("Terms") carefully before using the services offered by Element colors Electronic Entertainment Limited ("Company", "we", "us", or "our") through the website located at https://www.guid.ai (the "Site") and all associated applications, APIs, tools, and features (collectively, the "Service" or "Platform").

By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree with these Terms, you must not access or use the Service.

1. Introduction & Acceptance of Terms

1.1 These Terms constitute a legally binding agreement between you ("User", "you", or "your") and Element colors Electronic Entertainment Limited, a company registered in England and Wales under company number 13067695, with its registered office at L220, Beaconside Business Village, Stafford Enterprise Park, Weston Road, Stafford, United Kingdom, ST18 0BF ("Company").

1.2 By registering an account, accessing, or using the Service in any manner, you confirm that you are at least 18 years of age (or the age of majority in your jurisdiction) and have the legal capacity to enter into these Terms. If you are using the Service on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms.

1.3 We reserve the right to update these Terms at any time. We will notify Users of material changes by posting the updated Terms on the Site with a revised "Last Updated" date and, where reasonably practicable, by providing notice through the Service (e.g., in-app notification or email). Your continued use of the Service after any such update constitutes your acceptance of the revised Terms.

1.4 These Terms incorporate by reference our Privacy Policy, which governs the collection, use, and disclosure of your personal data in connection with the Service.

2. Service Description

2.1 What We Provide

GUID.AI is a comprehensive AI aggregation, creation, and integration platform. The Service includes, but is not limited to:

AI Chat & Conversational AI — Multi-model conversational interfaces supporting diverse text generation, analysis, and reasoning tasks.
AI Image Generation — Text-to-image and image-to-image generation capabilities using multiple leading image models.
AI Video Generation — Text-to-video and image-to-video generation capabilities.
Voice Cloning & Text-to-Speech — Voice synthesis and voice cloning technologies.
Video Studio — Advanced image and video editing tools powered by AI.
Apps & Tools — A marketplace of AI-powered utility applications.
Inspiration Square — A community-driven content discovery and sharing feature.
Wallet & Credits System — A prepaid credit-based system for accessing paid features.
API Access — Programmatic access to platform capabilities for developer integration.
Creator Revenue Sharing — A program allowing creators to earn revenue from content and tools they contribute.
Referral Rewards — Incentive programs for referring new users to the Platform.
Skills & MCP Integration — Support for AI skill plugins and Model Context Protocol integrations.

2.2 Nature of the Service

2.2.1 The Service relies on artificial intelligence, machine learning, and large language model technologies provided by third-party AI providers. AI-generated outputs may not always be accurate, complete, reliable, or current. You acknowledge and accept the inherent limitations of AI technology, including but not limited to hallucinations, inaccuracies, biases, and unexpected outputs.

2.2.2 The Service is provided "as is" and "as available." We do not guarantee that the Service will be uninterrupted, error-free, secure, or free from viruses or other harmful components. We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice.

2.2.3 You are solely responsible for evaluating the accuracy, appropriateness, and legality of any AI-generated output before relying on, publishing, or distributing it.

2.3 AI Model Dependency & Third-Party AI Provider Disclosure

2.3.1 The Service is powered by third-party AI models and technologies. We do not develop, train, or host the underlying AI models. The following is a current, good-faith disclosure of the categories of third-party AI models and representative providers that power the Service as of the date of these Terms:

Text & Chat Models:

Representative models currently available include the OpenAI GPT series (including GPT-o3), Google Gemini series, and Anthropic Claude series, as well as models from leading Chinese AI providers including DeepSeek, Alibaba Cloud (Qwen series), MiniMax, Moonshot AI (Kimi), and others.

The specific models available on the Platform are subject to change as we continuously expand and update our model offerings. Please refer to the model selection interface on the Platform for the most current list of available models.

Image Generation Models:

Representative models currently available include Flux (by Black Forest Labs), Stable Diffusion (by Stability AI), Seedream (by ByteDance/Volcano Engine), DALL-E (by OpenAI), Ideogram, and models compatible with Midjourney interfaces.

Video Generation Models:

Representative models currently available include Veo (by Google DeepMind), Runway Gen-3 (by Runway AI), Stable Video Diffusion (by Stability AI), and models from leading Chinese AI providers including Kuaishou Technology (Kling series) and others.

Audio & Voice Models:

Audio and voice capabilities include text-to-speech and voice synthesis powered by Microsoft Azure, Google Cloud, ElevenLabs-compatible engines, and proprietary third-party voice synthesis technologies.

Code Generation Models:

Code generation capabilities are powered by leading text and chat models, including the Anthropic Claude series, OpenAI GPT series, and models from leading Chinese AI providers including DeepSeek and Alibaba Cloud (Qwen Coder series), among others.

2.3.2 Model Availability Notice: The availability of specific models is subject to change without prior notice. We reserve the right to add, remove, replace, or update any model at any time based on provider availability, licensing, performance, regulatory requirements, or other factors. No particular model is guaranteed to be available at any given time.

2.3.3 Each third-party AI provider is subject to its own terms of service and privacy policies. Your use of the Service is also subject to those third-party terms. We do not warrant or control the outputs, performance, or behavior of any third-party AI model.

2.3.4 AI-Generated Content Disclosure: All content generated through the Service is produced by artificial intelligence. Users must not represent AI-generated content as human-created when doing so would be misleading. Where applicable and technically feasible, the Platform may apply watermarks, labels, or metadata to AI-generated outputs to indicate their AI origin. Users are encouraged to disclose the AI-generated nature of content they publish or distribute externally.

3. Account Registration & Eligibility

3.1 Account Creation

3.1.1 To access certain features of the Service, you must create an account. When registering, you agree to provide accurate, current, and complete information and to keep this information up to date.

3.1.2 You may not create multiple accounts for the purpose of abusing promotions, evading restrictions, or engaging in other prohibited conduct. We reserve the right to suspend or terminate duplicate accounts.

3.1.3 By creating an account, you represent and warrant that:

You are at least 18 years of age (or the age of majority in your jurisdiction of residence);
You have not been previously suspended or banned from the Service;
You are not located in a country or region subject to comprehensive economic sanctions by the United Nations, European Union, United Kingdom, or United States;
You will use the Service in compliance with all applicable laws and regulations.

3.2 Account Security

3.2.1 You are responsible for maintaining the confidentiality of your account credentials, including your password and any API keys issued to you. You must not share your account credentials with any third party.

3.2.2 You are solely responsible for all activities that occur under your account. You must notify us immediately of any unauthorized access to or use of your account.

3.2.3 We reserve the right to disable or terminate any account that has been inactive for a continuous period of 12 months or more, with reasonable prior notice where practicable.

3.3 Business Accounts

3.3.1 Business account holders assume full responsibility for all authorized users under their account. The account holder must ensure that all authorized users comply with these Terms.

3.3.2 Usage under a business account, including by all authorized users, is attributed to the business account and counts toward the account's usage limits and billing.

4. Credits & Top-up Plans

4.1 The Service operates on a credit-based system. Credits are the unit of exchange used to access paid features and capabilities on the Platform.

4.2 Credits may be purchased through top-up plans available on the Platform. The pricing, credit amounts, and features associated with each plan are displayed on the Site at the time of purchase and may be updated from time to time.

4.3 Credits are non-transferable except as expressly permitted by the Platform (e.g., through approved transfer features or as part of the creator revenue sharing program). Credits may not be sold, traded, or exchanged for cash or other value outside of the Platform.

4.4 Different features and models may consume credits at different rates. The credit consumption rate for each feature or model is displayed within the Platform at the time of use.

4.5 Free promotional credits, if any, are subject to additional terms and conditions, including expiration dates and usage limitations, which will be communicated at the time of award.

4.6 The Platform may offer subscription plans that include recurring credit allocations. The specific terms of each subscription plan, including billing cycle, credit allocation, and auto-renewal terms, are displayed at the time of subscription.

5. Billing & Payment

5.1 Single Purchase Authorization

5.1.1 When you make a one-time credit purchase, you authorize us to charge the selected payment method the amount displayed at checkout. All prices are displayed in the currency selected at the time of purchase.

5.2 Auto Top-up Authorization

5.2.1 If you enable auto top-up, you authorize us to automatically charge your selected payment method and add credits to your account when your balance falls below a threshold that you have configured. You may disable auto top-up at any time through your account settings.

5.2.2 Auto top-up transactions are processed by our authorized payment processor, Waffo Pancake. By enabling auto top-up, you acknowledge and agree to Waffo Pancake's applicable terms of service.

5.3 Payment Processing

5.3.1 All payment transactions on the Platform are processed through Waffo Pancake, our authorized payment processor. Waffo Pancake may be subject to its own terms of service and privacy policy, which govern your use of the payment processing services.

5.3.2 We accept payment methods as displayed on the checkout page at the time of purchase. We reserve the right to add or remove payment methods at any time.

5.4 Taxes

5.4.1 Prices displayed may exclude applicable taxes (e.g., VAT, GST, sales tax). Applicable taxes will be calculated and displayed during checkout based on your billing address or other determinable factors.

5.4.2 You are responsible for any taxes that may apply to your use of the Service, other than taxes on our net income.

6. Credits Validity & Account Termination

6.1 Credits Validity

6.1.1 Purchased credits expire 365 days from the date of purchase, unless otherwise stated at the time of purchase or in the applicable plan terms.

6.1.2 Promotional or bonus credits may have shorter validity periods, which will be clearly communicated at the time of award.

6.1.3 Expired credits are non-refundable and cannot be reinstated. Upon account termination (whether by you or by us), all remaining credits in your account are forfeited immediately and are not refundable.

6.2 Termination of Account

6.2.1 By You: You may terminate your account at any time through the in-account cancellation flow. To cancel your account, navigate to Settings > Account > Cancel Account and follow the on-screen instructions. Upon cancellation, your right to use the Service will cease immediately, and all remaining credits will be forfeited.

6.2.2 By Us: We reserve the right to suspend or terminate your account at our sole discretion, with or without notice, including but not limited to situations where:

You violate these Terms;
You engage in conduct that we reasonably believe is harmful to other users, the Platform, or third parties;
We are required to do so by law or regulatory authority;
Your account is associated with fraudulent, abusive, or illegal activity;
You have been inactive for an extended period (see Section 3.2.3).

6.2.3 Upon termination or suspension, your right to access and use the Service ceases immediately. Sections that by their nature should survive termination (including but not limited to Sections 9, 10, 12, 13, and 14) will remain in effect.

7. Refund Policy

7.1 General Policy

7.1.1 Our refund policy is presented at checkout and applies to all credit purchases and subscription payments made through the Platform. We encourage you to review this policy before completing any purchase.

7.2 Eligible Refunds

7.2.1 You may be eligible for a refund in the following circumstances:

Technical Failure: If a payment was charged but credits were not successfully added to your account due to a technical error, you are entitled to a full refund of the affected amount.
Duplicate Charges: If you were charged more than once for the same transaction due to a processing error, the duplicate charge(s) will be refunded.
Service Unavailability: If the Service is unavailable for a continuous period of 72 hours or more through no fault of your own, and you were unable to use purchased credits during that period, you may request a pro-rata refund for the unused portion.
Unauthorized Charges: If you believe you were charged without your authorization, you must report the charge within 30 days. We will investigate and, if confirmed as unauthorized, issue a full refund.

7.3 How to Request a Refund

7.3.1 To request a refund, please contact our support team at support@guid.ai with the following information:

Your registered email address;
Transaction ID or payment reference;
Date and amount of the charge;
A description of the issue and the reason for your refund request.

7.3.2 We will acknowledge receipt of your refund request within 3 business days and aim to process eligible refunds within 14 business days of approval. Refunds will be issued to the original payment method used for the purchase.

7.4 Non-Refundable Items

7.4.1 The following are not eligible for refunds:

Credits that have been partially or fully used;
Credits that have expired;
Promotional or free credits;
Subscription fees for the current billing period after the subscription has been active and accessible;
Purchases made more than 30 days prior to the refund request (except for unauthorized charges as described in Section 7.2.1);
Credits forfeited due to account termination for violation of these Terms.

8. Billing Disputes

8.1 If you believe you have been charged incorrectly, you must notify us within 30 calendar days of the charge. You may contact us at billing@guid.ai with the relevant transaction details.

8.2 We will investigate the dispute and respond within 10 business days. During the investigation, we may temporarily restrict certain account features to prevent further disputed charges.

8.3 If the dispute is resolved in your favor, we will issue a refund or credit adjustment as appropriate. If the dispute is not resolved in your favor, we will provide a written explanation of our determination.

8.4 You agree to attempt to resolve any billing dispute with us directly before initiating a chargeback or reversal through your payment provider. Initiation of a chargeback without first contacting us may result in account suspension.

9. AI Output & Intellectual Property

9.1 Ownership of Outputs

9.1.1 Subject to these Terms, applicable law, and the terms of the underlying third-party AI providers, you are granted a limited, non-exclusive license to use AI-generated outputs ("Outputs") created through your use of the Service for lawful purposes.

9.1.2 Ownership of Outputs is subject to the intellectual property policies of the respective third-party AI model providers. We make no representation or warranty regarding your ownership rights in any Output. You are responsible for determining whether your use of any Output complies with applicable intellectual property laws and the terms of the relevant AI provider.

9.2 Input License

9.2.1 By submitting content ("Input") to the Service, you grant us a limited, worldwide, non-exclusive, royalty-free license to process, transmit, and use your Input solely for the purpose of providing the Service and generating Outputs.

9.2.2 You represent and warrant that you have all necessary rights, licenses, and permissions to submit your Input to the Service and to grant the licenses described above.

9.3 Third-Party AI Model Dependency

9.3.1 Outputs are generated by third-party AI models over which we have limited control. The quality, accuracy, and characteristics of Outputs depend on the underlying model and may vary.

9.3.2 Different AI providers may have different policies regarding ownership, usage rights, and restrictions on Outputs. You are responsible for reviewing and complying with the applicable provider's terms.

9.4 Accuracy of AI Outputs

9.4.1 AI Outputs may contain inaccuracies, errors, hallucinations, or content that is biased, offensive, or otherwise objectionable. You must not rely on Outputs as a substitute for professional advice in medical, legal, financial, or other professional contexts.

9.4.2 You bear full responsibility for reviewing, editing, and verifying any Output before using, publishing, or distributing it.

10. Acceptable Use Policy

This Acceptable Use Policy ("AUP") forms an integral part of these Terms of Service. By using the Service, you agree to comply with this AUP in addition to all other provisions of these Terms. Violations of this AUP may result in immediate enforcement action as described in Section 10.11.

10.1 Permitted Uses

You may use the Service for lawful purposes, including but not limited to:

Creative content generation for personal, educational, or commercial use;
Professional content creation, marketing materials, and business communications;
Software development, coding assistance, and technical documentation;
Research, analysis, and data processing;
Educational and academic projects;
Entertainment and artistic expression that complies with this AUP.

10.2 Prohibited Uses

You must not use the Service to generate, create, distribute, or promote any of the following categories of content:

10.2.1 Pornography & NSFW Content

Sexually explicit content, including depictions of sexual acts, genitalia, or erotic scenarios;
Content designed to arouse sexual desire;
Lewd, lascivious, or obscene material in any form (text, image, video, or audio);
Erotic roleplay or sexual fantasy content.

10.2.2 Violence & Gore

Graphic depictions of violence, including murder, torture, dismemberment, or mutilation;
Real or realistic depictions of severe physical injury, bloodshed, or gore;
Content that glorifies, encourages, or provides instructions for violent acts;
Depictions of animal cruelty or abuse.

10.2.3 Hate Speech

Content that promotes discrimination, hatred, or violence against individuals or groups based on race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability, age, or any other protected characteristic;
Slurs, dehumanizing language, or stereotypes intended to demean or intimidate;
Content that denies or minimizes historical atrocities, including the Holocaust and other genocides;
Symbols or imagery associated with hate groups.

10.2.4 Child-Unsafe Content & CSAM

This category is subject to zero-tolerance enforcement (see Section 10.4.1).

Any content that sexually exploits minors, including Child Sexual Abuse Material ("CSAM") in any form;
Sexualized depictions of minors, including fictional, animated, or AI-generated representations;
Content that endangers, exploits, or endangers children;
Grooming content or content that facilitates contact between adults and minors for sexual purposes;
Any content that could be used to harm, abuse, or exploit children.

10.2.5 Deepfakes & Impersonation

Non-consensual deepfake content, including deepfake pornography or intimate imagery;
Synthetic media created to deceive the public about real events, statements, or actions of identifiable individuals;
Impersonation of real individuals (public or private) for fraudulent, deceptive, or harmful purposes;
Creation of synthetic media that could be used for fraud, scams, or identity theft;
Using voice cloning features to create deceptive content without the subject's consent.

10.2.6 Copyright & Trademark Infringement

Content that infringes upon the copyright, trademark, patent, trade secret, or other intellectual property rights of any third party;
Reproducing, distributing, or creating derivative works of copyrighted material without authorization;
Using trademarks, service marks, or brand identifiers in a manner that is likely to cause confusion;
Generating content that mimics the distinctive style of a living artist for commercial purposes without authorization.

10.3 AI-Specific Prohibitions

In addition to the categories above, the following AI-specific uses are prohibited:

10.3.1 Using the Service to generate content that is intended to circumvent content moderation or safety systems of any platform.

10.3.2 Using the Service to create chatbots, automated systems, or tools designed to spam, phish, or defraud individuals.

10.3.3 Attempting to extract, reproduce, or reverse-engineer the underlying AI models or their training data through prompt injection, adversarial attacks, or other techniques.

10.3.4 Using the Service to generate disinformation, propaganda, or coordinated inauthentic behavior at scale.

10.3.5 Using the voice cloning features to create content that could reasonably be expected to deceive a reasonable person into believing that a real individual said or did something they did not, without that individual's explicit consent.

10.3.6 Using the Service to generate content for use in automated decision-making systems that affect individuals' legal rights, employment, creditworthiness, or access to essential services, without appropriate human oversight and disclosure.

10.4 Content Standards & Prohibited Categories

10.4.1 Zero-Tolerance Content (Immediate Action Required)

The following content categories are subject to zero tolerance. Detection of any content in these categories will result in immediate, irreversible enforcement action, including but not limited to permanent account ban, API key revocation, and reporting to law enforcement where required:

Child Sexual Abuse Material (CSAM): Any visual, textual, or audio content that sexually exploits, depicts, or promotes the sexual exploitation of minors under the age of 18. This includes AI-generated, animated, or fictionalized representations of minors in sexual contexts.
Terrorism & Terrorist Content: Content that promotes, supports, or provides instructions for terrorist acts, terrorist organizations, or violent extremism. This includes bomb-making instructions, recruitment materials for terrorist organizations, and glorification of terrorist attacks.
Weapons of Mass Destruction: Content that provides instructions, facilitation, or promotion for the creation, acquisition, or use of nuclear, chemical, biological, or radiological weapons.
Genocide & Crimes Against Humanity: Content that promotes, incites, or provides instructions for genocide, ethnic cleansing, or systematic violence against civilian populations.
Non-Consensual Intimate Imagery (Deepfake Pornography): Sexually explicit or intimate imagery created or altered using AI to depict a real, identifiable person without their consent. This includes "undressing" or "nudifying" real individuals' images.

10.4.2 Additional Prohibited Categories

In addition to the zero-tolerance categories above, the following are strictly prohibited:

Content promoting self-harm or suicide;
Content promoting or facilitating eating disorders;
Content that promotes illegal drug manufacturing, use, or trafficking;
Content involving the exploitation of vulnerable persons, including the elderly and persons with disabilities;
Content that facilitates, promotes, or encourages human trafficking;
Content that harasses, bullies, or stalks individuals;
Content that contains or distributes malware, ransomware, or other harmful software;
Content that facilitates unauthorized access to computer systems or networks;
Content that violates medical, financial, or legal professional licensing requirements by providing services that require licensure without proper authorization.

10.5 Restricted Content

10.5.1 Certain types of content may be subject to additional restrictions or require disclaimers when generated:

Medical & Health Content: AI-generated medical or health-related content must not be presented as professional medical advice and must include appropriate disclaimers.
Legal Content: AI-generated legal content must not be presented as legal advice and must include appropriate disclaimers.
Financial Content: AI-generated financial content must not be presented as professional financial advice and must include appropriate disclaimers.
Political Content: AI-generated political content must not be used to impersonate political candidates or to generate misleading information about elections or voting processes.
News Content: AI-generated content that could be mistaken for genuine news reporting must be clearly labeled as AI-generated.

10.5.2 The Platform may apply automated disclaimers, watermarks, or labels to content generated in restricted categories.

10.6 Generally Prohibited Conduct

You must not engage in any of the following conduct in connection with the Service:

Circumventing, disabling, or interfering with the Platform's security features, content moderation systems, or usage limits;
Using automated scripts, bots, or scraping tools to access the Service in a manner that exceeds authorized usage;
Reselling access to the Service or Outputs without our express written authorization;
Sharing account credentials or API keys with unauthorized third parties;
Interfering with the proper functioning of the Service, including through denial-of-service attacks or other disruptive activities;
Using the Service for any purpose that is unlawful under applicable law;
Attempting to gain unauthorized access to any part of the Service, related systems, or networks;
Engaging in any conduct that places an unreasonable or disproportionately large load on our infrastructure.

10.7 Content Moderation

10.7.1 We employ a multi-layered content moderation system to detect and address policy violations:

Automated Moderation: All content submitted to and generated by the Service is processed through automated content safety filters. These filters use a combination of keyword matching, classification models, and hash-based detection to identify potentially policy-violating content in real time.
Human Review: Content flagged by automated systems or reported by users is reviewed by trained human moderators. Human review is mandatory for all content flagged under zero-tolerance categories (Section 10.4.1) and for content escalated through the severity level system (Section 10.8).
Periodic Audits: We conduct regular audits of our content moderation systems, including accuracy assessments of automated filters, review of moderator decisions, and evaluation of policy effectiveness. Audit findings are used to continuously improve moderation accuracy and responsiveness.

10.7.2 Content moderation is applied on a best-effort basis. Given the volume of content and the evolving nature of AI-generated content, we cannot guarantee that all policy-violating content will be detected or removed. However, we are committed to maintaining robust moderation systems and responding promptly to reported violations.

10.8 Content Severity Levels

To ensure proportionate and timely responses, reported or detected content violations are classified into the following severity levels:

Level	Description	Examples	Initial Response Time
L1 — Critical	Immediate threat to safety; zero-tolerance content	CSAM, terrorism, WMD instructions, non-consensual deepfake pornography, genocide promotion	Within 1 hour. Immediate content removal. Account suspension pending investigation. Mandatory law enforcement referral where applicable.
L2 — High	Serious violations causing or likely to cause significant harm	Targeted harassment, doxxing, large-scale fraud facilitation, coordinated disinformation campaigns	Within 4 hours. Content removal. Temporary account restriction. Full investigation within 24 hours.
L3 — Medium	Clear policy violations with moderate risk	Hate speech, copyright infringement, impersonation, restricted category violations without proper disclaimers	Within 24 hours. Content removal or warning. Account features may be restricted. Investigation within 72 hours.
L4 — Low	Minor or borderline violations; first-time offenses	Mild inappropriate content, inadvertent IP concerns, minor terms violations	Within 72 hours. Written warning. Content may be removed. Educational notification about policy.

10.8.1 Severity level classification is at our sole discretion and may be adjusted based on the specific context, severity, and pattern of behavior.

10.8.2 Repeat violations will result in escalation of severity level and enforcement consequences, regardless of the initial classification.

10.9 Reporting Channels

10.9.1 We provide the following channels for reporting policy violations:

Email: support@guid.ai — For reporting any content or behavior that violates these Terms or the AUP. This inbox is monitored by our Trust & Safety team. Reports are acknowledged within 1 business day.
In-Platform Reporting: Most content displayed on the Platform includes a report button or flag feature. Use this feature to report specific content directly from the Platform.

10.9.2 When submitting a report, please include:

A description of the violating content or behavior;
The URL or identifier of the content in question (if applicable);
The username or account identifier of the alleged violator (if known);
Any supporting evidence (e.g., screenshots);
Your contact information (reports may be submitted anonymously where permitted by law, though this may limit our ability to follow up).

10.9.3 We take all reports seriously and investigate them in accordance with the severity level framework. False or malicious reports may result in action against the reporting party.

10.10 Response & Processing Timelines

10.10.1 Upon receiving a report, our Trust & Safety team will:

Acknowledge the report within the timeframes specified in Section 10.8 based on the assessed severity level.
Review the reported content against these Terms and the AUP.
Take Action as appropriate, which may include content removal, account restriction, or other enforcement measures (see Section 10.11).
Notify the reporting party of the outcome (to the extent permitted and where the reporter has provided contact information).

10.10.2 We strive to complete investigations within the following timeframes:

L1 (Critical): Initial action within 1 hour; full investigation completion within 24 hours.
L2 (High): Initial action within 4 hours; full investigation completion within 48 hours.
L3 (Medium): Initial action within 24 hours; full investigation completion within 72 hours.
L4 (Low): Initial action within 72 hours; full investigation completion within 7 business days.

10.11 Enforcement Actions

Depending on the nature and severity of the violation, we may take one or more of the following enforcement actions:

Content Removal: Immediate removal of violating content from the Platform.
Warning: Written notice to the User regarding the violation and a reminder of the applicable policies.
Temporary Suspension: Temporary restriction of access to some or all Platform features for a defined period.
Permanent Account Ban: Irrevocable termination of the User's account and access to the Platform.
API Key Revocation: Immediate disabling of any API keys associated with the account.
Credit Forfeiture: Forfeiture of unused credits in cases of serious or repeated violations.
Creator Program Removal: Removal from the creator revenue sharing program and forfeiture of any pending payments for violations related to the program.
Law Enforcement Referral: Reporting to relevant law enforcement or regulatory authorities where required by law or where we believe there is a genuine risk of harm.

10.11.1 Enforcement actions are at our sole discretion. We reserve the right to take any action we deem appropriate to protect the safety of our users, the public, and the Platform.

10.12 Appeals

10.12.1 If you believe that enforcement action taken against your account was in error, you may submit an appeal by contacting support@guid.ai within 30 calendar days of the enforcement action.

10.12.2 Your appeal must include:

Your account identifier;
A description of the enforcement action you are appealing;
The reason you believe the action was taken in error;
Any supporting evidence or context.

10.12.3 We will review appeals in good faith and respond within 15 business days. During the appeal process, the enforcement action will generally remain in effect. For L1 (Critical) violations involving CSAM, terrorism, or non-consensual deepfake pornography, appeals are reviewed with heightened scrutiny, and law enforcement referrals will not be withdrawn pending appeal.

10.12.4 The outcome of the appeal is final. Repeated appeals on the same matter without new evidence will not be considered.

10.13 Transparency & Policy Updates

10.13.1 We are committed to transparency regarding our content moderation practices. We may publish periodic transparency reports detailing the number and types of enforcement actions taken, subject to applicable privacy laws.

10.13.2 This AUP may be updated from time to time to address emerging risks, regulatory requirements, or changes to the Service. Material changes will be communicated through the Site and, where practicable, through in-platform notifications. Your continued use of the Service after any update constitutes acceptance of the revised AUP.

11. Data, Privacy & Security

11.1 Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

11.2 We implement appropriate technical and organizational measures to protect your personal data and the security of the Service. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

11.3 You are responsible for maintaining the security of your account credentials and for any activities that occur under your account.

11.4 We may collect, process, and store data as described in our Privacy Policy, including inputs you submit to the Service and outputs generated by the Service, to the extent necessary for providing, improving, and securing the Service, and for complying with legal obligations.

11.5 We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

12. Disclaimers & Limitation of Liability

12.1 Disclaimer of Warranties

12.1.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

12.1.2 We do not warrant that:

The Service will be uninterrupted, timely, secure, or error-free;
The results obtained from the Service will be accurate, reliable, or complete;
Any errors or defects in the Service will be corrected;
The Service will meet your specific requirements or expectations.

12.2 AI-Generated Content Disclaimer

12.2.1 AI-generated outputs are provided for informational, creative, and productivity purposes only. They do not constitute and must not be relied upon as:

Professional medical, health, or mental health advice;
Legal advice or legal opinions;
Financial, investment, tax, or accounting advice;
Engineering, architectural, or other professional technical advice;
A substitute for professional judgment in any field.

12.2.2 You should consult qualified professionals for advice specific to your situation before making decisions based on AI-generated content.

12.3 Limitation of Liability

12.3.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, SUCCESSORS, OR ASSIGNS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO:

Loss of profits, revenue, data, or business opportunities;
Business interruption;
Loss of goodwill or reputation;
Cost of procurement of substitute services;
Damages arising from your use of or reliance on AI-generated outputs.

12.3.2 IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID TO US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) £100 (ONE HUNDRED BRITISH POUNDS).

12.3.3 The limitations in this Section 12.3 apply regardless of the legal theory on which the claim is based, whether in contract, tort (including negligence), strict liability, or otherwise, and even if we have been advised of the possibility of such damages.

12.4 Indemnification

12.4.1 You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, affiliates, and third-party AI providers from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

Your use of the Service in violation of these Terms;
Your Input or your use, publication, or distribution of Outputs;
Your violation of any applicable law, regulation, or third-party right;
Any content you create, upload, or share through the Service;
Your violation of the Acceptable Use Policy (Section 10).

12.4.2 We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with our defense.

13. Termination

13.1 Termination by You: You may terminate your account at any time through the in-account cancellation flow accessible at Settings > Account > Cancel Account. Upon termination, your right to use the Service ceases immediately, and all remaining credits are forfeited.

13.2 Termination by Us: We may suspend or terminate your access to the Service immediately, with or without notice, for any reason, including but not limited to:

Breach of these Terms, including the AUP;
Conduct that we determine, in our sole discretion, is harmful to other users, the Platform, or third parties;
Legal or regulatory requirements;
Extended periods of inactivity;
Fraudulent or abusive activity.

13.3 Effect of Termination: Upon termination:

Your right to access and use the Service ceases immediately;
All credits in your account are forfeited and are non-refundable;
Provisions of these Terms that by their nature should survive termination remain in effect, including Sections 9, 10, 12, 14, and 15.

14. Governing Law & Jurisdiction

14.1 These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles.

14.2 Any dispute arising out of or related to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales. You consent to the personal jurisdiction and venue of these courts and waive any objection to the inconvenience of such forum.

14.3 Notwithstanding the above, we may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent actual or threatened breach of these Terms, or to protect our intellectual property or other rights.

15. General Provisions

15.1 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions shall continue in full force and effect.

15.2 Waiver

No failure or delay by either party in exercising any right, power, or remedy under these Terms shall operate as a waiver of such right, power, or remedy. Any waiver must be in writing and signed by the waiving party to be effective.

15.3 Entire Agreement

15.3.1 These Terms, together with the Privacy Policy and any other agreements expressly incorporated by reference, constitute the entire agreement between you and the Company regarding the Service and supersede all prior or contemporaneous agreements, representations, and understandings.

15.3.2 In the event of any conflict between these Terms and the Privacy Policy, these Terms shall govern with respect to the subject matter herein, and the Privacy Policy shall govern with respect to the processing of personal data.

15.4 Assignment

15.4.1 You may not assign or transfer these Terms or your rights or obligations hereunder, in whole or in part, without our prior written consent.

15.4.2 We may assign these Terms and our rights and obligations hereunder, in whole or in part, to any affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets, without your consent, provided that the assignee agrees to be bound by these Terms.

15.5 Contact Information

15.5.1 For general inquiries, please contact us at:

** Element colors Electronic Entertainment Limited**

L220, Beaconside Business Village

Stafford Enterprise Park, Weston Road

Stafford, United Kingdom, ST18 0BF

Company Registration Number: 13067695

15.5.2 For specific inquiries, please use the following channels:

Purpose	Contact
General Support	support@guid.ai
Billing & Payments	billing@guid.ai
Privacy & Data Protection	privacy@guid.ai
Content & AUP Violation Reports	support@guid.ai
Enforcement Action Appeals	support@guid.ai
Legal & Regulatory	legal@guid.ai

All contact channels are actively monitored. Response times vary by inquiry type but will not exceed the timeframes specified in the relevant sections of these Terms.

End of Terms of Service

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